Theme
Food aid
Country
New Zealand
Social Organisation
Eat My Lunch is a catering choice that makes a big difference. Using their Buy One. Give One. model, Eat My Lunch is on a mission to ensure no Kiwi kid is hungry at school.
The hackathon challenge
How to scale up in two months and move from 25 volunteers to 60 full paid staff ready to make 17,000 lunches per day (from current 1,800).
The solution
The winning team prototyped a two-staged campaign, called Spread The Word, focused on engaging LSG Sky chefs trained staff who were laid off due to COVID as well as the communities that Eat My Lunch endeavour to feed.
